Kevin GoodwinEstablished 1991



"The Most Thorough Hard Floor Cleaning You've Ever

Seen...Or It's FREE!"


       Kevin Goodwin

 NCCA Senior Member   



                   Natural Stone         Ceramic Tile & Grout    Amtico / Karndean


ATTENTION: Does your Hard Floor & Natural Stone need cleaning but you don’t know who to trust? Then this is for you…


Don’t pay a penny to have your hard floors cleaned unless it’s the most

thorough you’ve ever seen!


Here’s why a South London and Surrey based Hard Floor & Natural Stone cleaning company are risking their livelihood to prove their service is the best in your area…


Dear Homeowner,


  If your Hard Floor & Natural Stone is looking drab… If you’re embarrassed to have guests over in case they notice those stains… If you feel like you need to do something about it, but you don’t want a whole new Hard Floor & Natural Stone -- and you think Hard Floor & Natural Stone cleaning is either ineffective or full of cowboys… you need to read this letter carefully...


YES! I want my FREE Hard Floor & Natural Stone


cleaning consultation and quote.


I understand I will receive:


A free personal consultation from Hard Floor & Natural Stone cleaning expert, Kevin Goodwin & his team.
An assessment of my Hard Floor & Natural Stone with honest professional advice on how to achieve the best results.
A full written quotation describing the work required and a fixed price to do the job.

Fill out the form below:

Here’s the story…


  I know it’s not easy being a homeowner in the South London and Surrey area who’s trying to find a good honest Hard Floor & Natural Stone cleaner… especially with work and family commitments. In fact, sometimes it just seems like another thing on the list to get done…


  And when you think about finding a Hard Floor & Natural Stone cleaner to do a good job, and not rip you off, it can seem a bit overwhelming.


  So I just want to take a minute and let you know everything is going to be fine.

  How can I say this? Because I know how you feel. Finding a good tradesman wasn’t easy for me either, just like it isn’t easy for you now.


  That’s why I decided to do things differently with my Hard Floor & Natural Stone cleaning business.

  As the Proprietor of Direct Cleaners, I’m doing what some consider to be outrageous or unbelievable. Let me explain...

  You see, there are so many “Rogue Trader” Hard Floor & Natural Stone cleaners around the South London and Surrey area, claiming to be “experts” or “the best”, it’s almost impossible for the average person to tell the difference between a true professional and a con artist.


  ...And if you’ve ever had problems with rogue Hard Floor & Natural Stone cleaners (or tradesmen in general), you’ll know what I mean.

  The good news is that it’s not your fault. There’s simply not enough information around for you to make your own mind up these days... and many Hard Floor & Natural Stone cleaners in the industry don’t help the Good Guys like us by using unethical and illegal selling tactics like “bait and switch”.


  So I decided to do something special because I know how you feel... Because I know finding a good tradesman is like shooting in the dark... And because I know how hard it can be to identify the Good Guys, I decided to do something radical.

    The first thing I did was write the Hard Floor & Natural Stone Cleaning Secrets report to show people just like you how to avoid the scams and cowboys.


    It’s completely free if you join our community newsletter below.

    You’ll learn:

The 4 main Hard Floor & Natural Stone cleaning rip-offs in South London and Surrey that most consumers like you, totally miss.
6 scary misconceptions about Hard Floor & Natural Stone cleaning that keep your Hard Floor & Natural Stone dirty and the cowboys rich.
The reason why 99% of householders don’t know which method really cleans a Hard Floor & Natural Stone best (hint: it’s not what you think!)
4 essential steps you must take to keep your Hard Floor & Natural Stone clean and free from disease.

    To access this amazingly useful (but shocking) report, simply join our newsletter below by entering your name and email address. You’ll then be able to access the Hard Floor & Natural Stone Cleaning Report in seconds.

 I put my business on the line and decided to let the whole of South London and Surrey know how serious my team and I are about doing an outstanding job at cleaning your Hard Floor & Natural Stone, as well as taking care of you after the job.

  This is where the Double 100% No-Risk Guarantee was born. It's very simple and puts you in control.


Here’s how it works...

1. If you aren't happy with our work, we'll re-clean the whole area for free.
2. If you still aren't pleased, you pay nothing - we refund what you have paid!

  It’s the best way to literally put our money where our mouth is, and stand by what we say. As a customer, it’s an easy way for you to identify a good honest business.

  So our guarantee proves you'll be using a reputable, honest local business -- but why should you have your Hard Floor & Natural Stone cleaned?


What's in it for you?


 By using Direct Cleaners, you’ll get:

Your Hard Floor & Natural Stone restored to as good as the day it was laid. Imagine the looks on your friends and family’s faces when you tell them your Hard Floor & Natural Stone isn’t new, it’s the original - just cleaner!


Your Hard Floor & Natural Stone will last much longer. Clean Hard Floor & Natural Stones last longer because dirt is abrasive, destroys Hard Floor & Natural Stone fibres and is the single biggest reason why Hard Floor & Natural Stones wear out. By keeping your Hard Floor & Natural Stone clean, you increase its lifetime by many years.


A healthier home. Clean Hard Floor & Natural Stones are healthier. All kinds of tiny bugs, mites, and nasty chemicals stay in your Hard Floor & Natural Stone no matter how much you mop it yourself.


After cleaning thousands of Hard Floor & Natural Stones for many years, you get to know what works and what doesn’t. As a member of the IIRC and the NCCA, your Hard Floor & Natural Stone couldn’t be in safer hands.


 This means you’ll get honest professional advice about the best way to get your Hard Floor & Natural Stone clean and healthy. We don’t get paid commissions to use one particular method, and we certainly don’t use untested “flavour of the month” chemicals like other Hard Floor & Natural Stone cleaners.


As you can imagine, these benefits along with our no risk guarantee have most people reaching for their mouse to book a quote immediately. But before you book your quote below, you may have some questions.


In fact, I guess if you and I were just talking you might have some questions about your Hard Floor & Natural Stone and us cleaning it for you. Since we’re not sitting face to face, let me answer a few commonly asked questions…


Answers to questions you might have…


Q: Are you expensive?
A: No. We’re not the very cheapest either though. The price we’ll quote you will be a fair one, which will reflect the amount of work required to get you the very best results. There are cheaper companies around offering “special deals”, which usually end up with you paying more for “extras” when you get the bill, or just a poorly cleaned Hard Floor & Natural Stone.


Q: Is the guarantee real?
A: We get asked this question a lot, and the answer is a resounding ‘YES’! It’s really simple and puts you firmly in the driving seat: If you’re not entirely satisfied with our work, we’ll re-do the area for free… And if you’re still not satisfied, we’ll give you a full refund. No questions asked -- no funny business.


Q: Will I have to move my furniture and stuff?
A: No. You don’t have to, but if you can clear the area you need cleaning, it will cost you less (as it will save us time).


Q: Will you leave me with a wet Hard Floor & Natural Stone?
A: No. Sometimes the Hard Floor & Natural Stone may be a little damp to the touch for a couple of hours, but definitely not wet.


Q: Is it a messy job?
A: No at all. We’re very careful and leave your home exactly as we found it (except with a much cleaner Hard Floor & Natural Stone!) In most cases out cleaning machines are kept outside to save cluttering up your home.


Q: I’ve got some really stubborn stains - will these be removed?
A: This depends. When you have us round for a quote, show us the stains and we’ll give you an honest assessment. On the rare occasions where we think we CAN’T remove the stain, we’ll let you know, and tell you what to expect. You can then make your decision based on the facts.


Q: Are you insured?
A: This almost goes without saying, as we consider this to be standard for any professional. However, some people still ask… so for the record, yes. We carry full public liability insurance, so you’re completely covered if any bad happens.


Q: Are you members of a trade association?
A: Yes we’re members of the NCCA which is the highly regarded Cleaners Association. We also hold the Institute for Inspection Cleaning and Restoration Certification (IICRC). This is a recognised qualification that requires experience, study and written exams.


 If you have any more questions, then I invite you to give us a call on 020 8687 1711 where we’ll be happy to answer them for you.


If you’re still in two minds whether to use us or not, let me


completely remove the risk for you…


 I understand it’s a big decision to let a stranger in your home to do ANY kind of work… And like you, I’m always a bit wary of being ripped off.

  So I wanted to put you at ease and shoulder any concerns you may have by offering the "Double 100% Risk Free Guarantee"…


  This way, you really can’t lose. The very worst that’ll happen is you’ll get your Hard Floor & Natural Stone cleaned for free!


Here’s what some of our previous customers say


about our service:


  There are hundreds of customers, just like these people here, who love our service and keep coming back to us.

  If you'd ever like to speak to some previous customers on the phone please call us on  0800 056 2332  to arrange to it.

  See for yourself what other people in South London and Surrey are saying about us...

Great Service. On time & did a great job. Will definitely recommend you.
Michelle, Balham

Kevin arrived on time - he was courtious & there was no pressure to have more than promised.
Mrs Wharram, Cheam

Looked fresh & clean afterwards.
Gary Cook, Putney

Very impressed. Also service was excellent, I was very pleased that I could be fitted into the program the next day when the equipment broke down. Thank you.
Sally Heap, Sutton.

Have used you for many years, and would always use your services.
Mrs Cusane, Caterham.

Very good, helpful, and polite.
Mrs Didcock, Carshalton.

No complaints at all, excellent timing, help and services.
Mrs Carr,  Mitcham.

Technicians were professional in their approach and caused little disruption. The clean itself was far better than we had anticipated. Thank you for a good job, Well done.
Mrs McAndrew, Mitcham Health Centre.

I am very satisfied with the service provided. Would definitely have you again for any Hard Floor & Natural Stone cleaning.
Mrs Ball, Morden.

You are providing an excellent service and we are very pleased.
Mrs Richardson, Coulsdon.

Very professional service. Could not be improved. Very satisfied customer.
Mrs Grant, Banstead.

I was impressed that Kevin seems to have a through understanding and knowledge.
It is helpful that I always talk to him directly and the service is immediate. A visit to quote the day after I phoned, and the job done less than a week later. I am very pleased.
Mrs Wise, SW11.

Fantastic! We are thrilled with the results. Congratulation Kevin, and as a small business ourselves, we are keen to support others in the same position, so we will certainly use you again.
Natalie Medd, SW12.

 It was appreciated of a quick response to my initial enquiry, freepost, prompt attention and time keeping. I would use your services again and would certainly recommend your company.
Mrs Whitehouse, Croydon.

Your service was excellent and I shall use you again and recommend you to friends. I also think your marketing effects are outstanding. I’m sure your company will go from strength to strength.
Mrs Netherwood, SW4.

Very satisfied with the service provided, Mick was very hard working and friendly, Thank you.
Mrs Evans, SW19

We are thoroughly delighted with your work;  I am telling people I know. Best of luck with your business, you certainly do very well and we highly commend you.
Mrs Hussain, Kent.

Very impressed I just didn’t think you’d manage to get all the stains out.
Mr Fairbrother, Carshalton.

Very prompt and efficient service, My Hard Floor & Natural Stones look like new. Thank you.
Mrs Wishart, Carshalton.

I was very pleased with the quality of the cleaning and the professionalism in my dealings with you.
Mrs Dalton, Camberwell.

Very pleased thank you for doing a great job Kevin.
Nadine, SW14.

I am thoroughly pleased with the results.
Mr Blyth, SW19.

I was extremely impressed with the level of service I received from Kevin. I contacted many other companies whilst research and booking. The job and Kevin’s service far outweighed all the others, both in terms of friendliness, professionalism, and informative answers to my questions. The finished results were outstanding, particularly my Lounge which was over expectations. I will definitely use you again.
Mrs Charles, SW16.

Excellent service, our Hard Floor & Natural Stones were mush cleaner that the previous company we used before. We will definitely use your services again. Thank very much.
Mr Bailey, Teddington.

Pleased with the results, restored to it’s original colour.
Jane, SW12.

Very pleased with the results, I felt Kevin took a real pride in his work and was also genuinely pleased that he had managed to remove some awkward stains.
Mr Cerny, Surrey

The job was done very professionally with excellent results.
Mr Beatie, SW17.

Very pleased with your work, and services, I would certainly recommend you to any friends and family who may want their Hard Floors etc cleaned in the future.
Mr Ellis, Croydon.

Very impressed will use your services again.
Mr Hebden, Croydon.

They look immaculate throughout the house, well done.
Predeeta, Camberwell.

We are very pleased with the results, especially the removal of those unsightly stubborn stains.
Mrs Grieve, SW17.

Very good service, lots of clear information.
Mrs Dell, Croydon.

Excellent work.
Mrs Crabtree, Kent.

Very impressed by efficiency of the company, and coming out to inspect after service.
Mrs Veazey, SW16

When my family returned home they could not believe how clean the floors looked. It looked brand new. Everyone is now careful with carrying around the house food and drink. Thanks again.
Mrs Samuels, Mitcham.

I was completely satisfied and will not hesitate to recommended the company to family and friends.
I thought the service was excellent throughout, We will certainly be repeat customers at some stage.
Mr Broughton, Kenley.

The service you provided has been carried out efficiently from my initial telephone call through to the completion of cleaning.
Mrs Raper, Coulsdon

Excellent service, Hard Floors look great, will definitely recommend you and call you back. Very good in general.
Mr Vessey, Croydon.

Your service is very good and efficient. A fine job,  I would definitely recommend Kevin’s service to others.
Mr Berger, Surrey.

Excellent service, cannot be improved.
Mr Connolly, Surrey.

The service was very good, looks almost new. It was very good to be treated honestly and considerately with no pressure to buy.
Mr Penn, Surrey.


Here’s what to do now…

  If you want...

Your Hard Floor & Natural Stone to be the cleanest its ever been since to day it was laid,
To increase the lifespan of your Hard Floor & Natural Stone by years,
You want to remove the dangerous creepy creatures and chemicals in your Hard Floor & Natural Stone,
By a nationally accredited, fully insured Hard Floor & Natural Stone cleaner with many years experience,
And be guaranteed an amazing job with our double 100% guarantee…

  Then book your free, no obligation quote below:


YES! I want my FREE Hard Floor & Natural Stone cleaning consultation and quote.

I understand I will receive:

A free personal consultation from Hard Floor & Natural Stone cleaning expert, Kevin Goodwin & his team.
An assessment of my Hard Floor & Natural Stone with honest professional advice on how to achieve the best results.
A full written quotation describing the work required and a fixed price to do the job.

Fill out the form below:

  Please remember, the longer you wait to get your Hard Floor & Natural Stone cleaned, the more damage you’ll be doing to it. Dirt acts like sandpaper grinds your Hard Floor & Natural Stone away every time you step on it!
  Let’s get started today and keep your Hard Floor & Natural Stone in great condition.

Speak soon,

 Kevin Goodwin
Direct Cleaners

  PS: If you’re sceptical, take me up on my guarantee. Try us out for yourself, and if you’re not 100% delighted with the job, I’ll give you your money back.

  Just fill out the form above to get started.

  PPS: Would you rather phone us? No problem, just call  002 8687 1711  and we'll take care of you.


Call 0800 056 2332 Quote Ref 150/395 email: info@directcleaners.com

Full & Qualified members of the following associations

nca fsbtrust wave Registred Woolsafe Inspector
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